A Simple Guide to Launching & Growing Your VIP Travel Club

If you’re a travel creator, launching a VIP Travel Club is one of the most powerful shifts you can make. Instead of relying on one-off brand deals, you start building a recurring, scalable income stream that grows alongside your audience.

But let’s be clear from the start:

• 👉 This is a long-term play
• 👉 Not a get-rich-quick strategy

It works – but only if you stay consistent. Are you ready? Let’s dive in! 🤩

🚀 Start with Education (Your Launch Strategy)

Travel clubs are still new. Most people won’t instantly “get it” unless you explain it clearly.

Keep it simple and repeat it often:

• 👉 A small annual fee
• 👉 Access to a global travel platform
• 👉 The same hotels and tours as major agents
• 👉 But with better member pricing

Your early content should focus on:

• Explaining the concept
• Showing how it works
• Highlighting real examples of savings

This is where everything starts.

📣 Launch Strong, Then Stay Consistent

For your first 1-2 weeks:

• 👉 Talk about your travel club every single day

After that:

• 👉 Dial it back to 1-2x per week – consistently

🗝️ Here’s the key: travel is timing-based.

People don’t join when they’re not thinking about a trip. They join when they enter the travel mindset.

Your job?

• 👉 Be visible when that moment hits

And make sure your club is always easy to access:

• Link it in your bio and Linktree
• Add it to your website
• Pin it to highlights
• Consider a dedicated IG account showcasing deals and savings

💡 Show, Don’t Just Tell

This is where most creators miss. Don’t just say “you’ll save money”.

Show your audience:

• Real hotel comparisons
• Real searches
• Real outcomes

Build content around moments like:

• 👉 “Look at this amazing deal I just found in my VIP Travel Club”

And when you travel, share your own experience. Keep it real. Keep it relatable.

💸 The Cashback Advantage

Even if your audience prefers platforms like Booking.com or Expedia, they still benefit by getting cashback on their bookings. No need to change their behaviour, and they still get rewarded.

Here is how it works:

• They find the deal they want on the platform they prefer
• They book using our unique Best In Travel link for that platform
• They receive travel cashback

Position it like this:

• Those platforms are great and still have great deals, sometimes better than ours
• Your audience can keep using them
• BUT as a VIP Travel Club member, they unlock EXTRA value on top of that

🎁 Promote The Extras

This is where you create extra pull.

Make sure you’re talking about:

• Monthly giveaways (automatic entry for members)
• Exclusive perks inside the club

These give people more reasons to join beyond just bookings.

🧠 Build Trust Through Proof

As your members start using the platform, capture everything:

• Reviews
• Testimonials
• Messages
• Screenshots of savings

Then share them. Consistently. This is what builds belief. This is what drives conversions.

🛍️ Add Your Own Value

You’re not just promoting a platform – you’re building your own ecosystem. You can:

• Offer your own products or services
• Create bonus content
• Add exclusive perks for your members

This is how you stand out, and how you increase perceived value.

📢 Promote Everywhere

This only works if people see it. Use every channel you have:

• Instagram
• TikTok
• YouTube
• Email
• WhatsApp
• Website

Repetition builds awareness, and awareness drives growth.

📊 Why This Works (Even If It Feels Slow At First)

Travel subscriptions aren’t mainstream yet, but the model is already proven.

eDreams ODIGEO has built a global base of 7M+ members.

That tells you one thing:

• 👉 People will subscribe for travel value – they just need to understand it first.

🔥 The Big Picture

This is where it gets exciting. You’re not chasing one-off wins. You’re building something that compounds over time.

• Every new member adds to your base
• Every month builds momentum
• Every trip reinforces the value

Fast forward 12 months:

• 👉 You have recurring income hitting your account
• 👉 You are funding your travel and lifestyle
• 👉 You are not relying on brand deals

🚀 Start Now

The creators who win with this will be the ones who:

• Start early
• Stay consistent
• Think long-term

Because this isn’t just another affiliate link. It’s your business.

We are here to help you grow. Please feel free to reach out by email to tom@bestintravelgroup.com at any time. 🌏