How to Market Your VIP Travel Club Like a Pro

Launching your VIP Travel Club is just the first step. Now it’s time to turn your audience into excited members who can’t wait to save big on their next adventure. The beauty of your club is that it’s a win-win: your audience unlocks real travel savings, and you create a recurring income stream without the admin headaches.

This guide gives you ready-to-use phrases, content kit ideas, post examples, and compliance tips so you can promote your club confidently and effectively.

 

1. Hook Your Audience With Value

When you first introduce your club, lead with short, punchy statements that grab attention.

• Travel more, spend less – with up to 50% off hotels and tours
• On average, members save 8% – but some deals go up to 50% off
• If you spend over $600 a year on travel, your membership pays for itself
• One small fee. Unlimited savings all year
• Join once. Save every trip
• Your secret weapon for cheaper travel
• One membership. Endless adventures – for less
• The smartest way to book travel in 2025

2. Show the Scale and Selection

Give people a sense of just how much choice they get as a member.

• 3 million hotels. 300,000 experiences. One exclusive platform
• Unlock exclusive rates. Access over 3 million hotels worldwide
• Hotels. Experiences. Member-only rates. Say goodbye to public pricing
• The same hotels. Better prices. VIP access only

3. Position It as an Upgrade

Make it clear your club is a smarter alternative to what they already know.

• It’s like the other big search platforms… but better priced (and members only)
• VIP perks without the VIP price tag
• Stop overpaying to travel – join the club
• Why pay what everyone else pays?
• We cut the commission – so you get the real price
• Think Costco, but for travel

4. Appeal to Savvy Travellers

Speak directly to the people who pride themselves on finding the best deals.

• Tired of travel deals that aren’t really deals?
• Private travel deals, finally made public (kind of)
• This is how the savvy traveller saves
• Love to travel? Hate paying full price? We’ve got you

5. Create a Sense of Exclusivity

Phrases like “members only”, “private rates”, and “exclusive access” create urgency and make people feel they’re getting something special. The more exclusive it feels, the more they’ll want in. Here are some more ideas:

• Welcome to my private travel club – exclusive hotel savings every time you book
• A private booking platform – save on hotels every time you travel
• Exclusivity has perks – unlock members-only hotel savings with my private club
• Not public, not retail – just private hotel deals for club members
• Join the private club – start saving on every trip
• Exclusive access – hidden rates – hotel savings every time you travel
• Your invite to a private booking platform – same hotels, secret prices

6. Always Include Your Key Points

These should appear in most of your posts, videos, and email promotions:

• All the same hotels and experiences as the big online agents, just cheaper
• More than 3 million hotels and 300,000 experiences at VIP/exclusive rates
• Stop paying too much for travel and hotels
• We’re giving away a $3,000 voucher to one of our members

7. Build a Content Kit

A good content kit will make your life easier and your messaging more consistent. Include:

• Captions using the phrases above
• Eye-catching graphics with strong imagery and value points
• Short explainer videos showing how the club works
• Member savings stories or testimonials
• Giveaway posts promoting the $3,000 travel voucher
• Seasonal content like “Save on your summer escape” or “Book your winter getaway now”
• FAQs to answer common questions quickly

We’ve made a start on this for you with some editable Canva templates for Instagram and Facebook posts and stories. To check them out head to: https://bestintravelgroup.com/vip-travel-club-host-asset-library/

8. Mix Up Your Content Types

Don’t just post sales messages – variety keeps your audience engaged. Try:

• Behind-the-scenes clips of you booking a trip
• Personal examples of how much you’ve saved
• Destination guides and travel tips
• Polls and interactive questions (“Which city should I visit next?”)
• “Member spotlight” posts celebrating their trips and savings (with permission)

9. Use the Giveaway to Drive Sign-Ups

Our monthly giveaways are a great hook! Use them to create urgency and excitement.

Example post:

💥 Win a $3,000 Travel Voucher 💥
Join my VIP Travel Club this month and you’ll be in the running to win a $3,000 travel voucher. Plus, you’ll unlock exclusive rates on over 3 million hotels and 300,000 experiences worldwide. Travel more, spend less – and maybe travel for free!

10. Stay Affiliate-Compliant

We have agreements in place with affiliate platforms that benefit your VIP travel club members. The way this works is that they can book using another affiliated platform if they find that platform offering a cheaper price. As long as they follow the correct steps that we have outlined when making that booking, we’ll give them a travel credit as a thank you.

So that we can continue to offer this, it’s very important to stick to approved language when promoting it.

🚫 Avoid saying or doing:

• Using “cashback” – say “travel credit” or “rebate” instead
• Guaranteeing “the cheapest price”
• Naming other platforms
• Using screenshots or logos from affiliate brands
• Offering incentives that are not allowed by affiliate programs

✅ Use these safe alternatives:

• Get exclusive member pricing through our platform
• Save up to 50% on hotels and experiences with your VIP Travel Club membership
• Earn travel credit when you book through our club – it’s our way of saying thank you
• Our platform has access to commission-free rates you won’t find on public booking sites

11. Make It Personal

Your audience joins because they trust you — so let them see the real you. Share:

• How much you’ve personally saved
• Why you started your club
• Your favourite destinations and travel tips
• Photos and videos from your own trips booked through the club

The Bottom Line

With clear messaging, a well-stocked content kit, consistent posting, and compliance-friendly promotions, your VIP Travel Club can grow into a thriving community of travellers who save on every booking — and thank you for it.