Why an Expression of Interest Campaign is Key Before Planning Your Best In Travel Group Trip
When planning a group trip, it’s tempting to jump straight in, especially when you’ve got an exciting destination in mind or followers that you think will be super keen to travel with you. But before locking in itineraries, running an Expression of Interest (EOI) campaign or survey is a smart move. Think of it as taking the pulse of your potential travellers – a way to understand what they really want, when they’re ready to go, and how committed they might be to joining.
Here’s why starting with an EOI or survey can make all the difference in designing a group trip that’s a hit.
1. The Difference Between an EOI and a Survey
Use a survey to pinpoint what your audience truly wants – destinations, preferred activities, travel timing, and budget preferences. 👉 Click here to check out an example audience survey.
If you already have a destination and the type of trip in mind, skip straight to an Expression of Interest (EOI) to gauge enthusiasm. 👉 Click here to check out an example EOI form.
For both, you will gather names and contact info to see who’s keen to join. You can use these further down the track to launch your trip to those who responded before the general public, which is a great promotional tool!
2. Find Out Where They’re Keen to Go
A survey gives you direct insights into your audience’s travel bucket list, helping you fine-tune the destination. It’s your chance to check if everyone’s as excited about your chosen spot as you are or if there’s another place they’re secretly dreaming about. Whether it’s island hopping, a cultural tour, or an adventure in the great outdoors, their responses will guide your direction and set the stage for an itinerary that gets everyone buzzing.
3. Get the Lowdown on Their Dream Trip
This is your moment to dig into the details, asking what kind of activities they’d love, what budget they have in mind, and their preferred travel season. It’s an easy way to get a feel for how they imagine their perfect holiday, and it saves you from designing an itinerary that doesn’t quite fit. Including a budget question, for instance, is super helpful in setting realistic expectations and ensuring everyone’s on the same page. With these insights, you’re not just planning a trip; you’re creating an experience that’s truly tailored to your audience’s tastes.
❤️🔥 Hot Tip: When surveying your audience, by including a few fine-tuned and set options, you avoid being left with more questions than answers!
4. Check for Genuine Interest Before Going All-In
If you’ve surveyed your audience and have the info you need on where/when they want to travel with you, it’s time to take the next step. Launching an EOI helps you gauge the excitement levels without having to dive head-first into full trip planning.
A strong response gives you confidence to invest more time and resources, knowing there’s genuine enthusiasm for the trip. And if you don’t get the interest you hoped for? No worries! You can tweak the plans or even consider a different destination without the sunk cost.
Final Thoughts
Running an EOI or survey isn’t just a good idea; it’s the foundation of a successful group trip. From destination and activity preferences to timing and budget insights, your audience’s feedback helps you craft an experience that’s both exciting and aligned with what they want.
So, before diving into the details, consider the EOI as your insider’s guide – one that makes your trip planning more strategic and your final journey something your travellers will love from start to finish.
As we mentioned earlier, an EOI or survey is an ideal way to start gathering email addresses of those keen to join. When it’s time to launch the trip, you’ll already have a list of people who’ve shown interest, making it easier to connect with an audience that’s primed for the adventure!
Want to learn more or have questions about planning the perfect group trip with Best In Travel? Reach out to us via email to hello@bestintravelgroup.com
