Pitch Like a Pro: How to Land Collabs with Hotels, Travel Brands & Tourism Boards
Landing collaborations with hotels, tourism boards and travel brands is one of the most exciting ways creators can grow their travel careers. These partnerships help you build your portfolio, boost your credibility, and open doors to unique experiences that elevate your storytelling.
If you are hosting a group trip with Best In Travel, you already have a strong edge. You are active in the travel space, you are creating meaningful experiences, and you have community connection. All you need is the right approach.
Here is your guide to pitching confidently, professionally and successfully.
Start With Your Story
Before you reach out to any brand, get clear on who you are and what you bring to the table. Think about:
- What makes your content unique
- Your niche and audience
- Your personal travel style
- Why you are visiting the destination
- How hosting a group trip adds depth to your story
Your narrative is your unique selling point. Build your pitch around it.
Do Your Research on the Brand
The quickest way to stand out is to show you know who you are pitching. Brands and tourism boards receive countless generic emails every week. A customised pitch instantly signals professionalism and respect.
Research:
- Their audience – Who they want to attract and what type of traveller they focus on.
- Their visual style – Colours, tone, photography and themes across social channels.
- Past campaigns and collabs – Look at tagged photos, press releases, or reels from previous creators.
- Brand values – Sustainability, culture, design focus, wellness, adventure, or luxury.
- Any gaps you can fill – If they lack reels, TikTok content, room tours, or short form storytelling, this is an angle you can lead with.
When your pitch aligns with their identity, your chances of getting a yes increase dramatically.
Build a Simple Media Kit
You do not need a complex document. One or two pages is absolutely fine. Include:
- A short bio
- Your audience demographics
- Platform stats
- Past collaborations
- Examples of content
- Links to your channels
A clean, professional media kit makes it easy for brands to understand your value quickly. Check out our media kit for inspo: https://bit.ly/best-in-travel-media-kit-2025
Find the Right Contacts
This part takes a little digging, but it is completely manageable. Try:
- Hotel websites (look for Media or Press contacts)
- Tourism board sites
- LinkedIn searches
- Instagram DMs asking for the best email
- Front office emails requesting contact details for their marketing or PR team
Where possible, Best In Travel may help with introductions, but generally creators should expect to source contacts directly. This is normal in the travel industry.
Craft a Short, Warm and Value Driven Pitch
Your pitch does not need to be long. In fact, shorter is better. Include:
- Who you are
- When and why you are visiting
- What you can offer
- Why you are a good fit
- Your media kit link
- Optional mention of hosting with Best In Travel
Confident, friendly, concise communications stand out.
Highlight Your Deliverables
This is what brands care about most. Examples of creator deliverables:
- Instagram reels
- TikTok videos
- Story coverage
- Carousel posts
- Room tours and hotel walkthroughs
- Destination highlights
- Blog reviews
- Behind the scenes content from the trip
As a Best In Travel host, you can also offer potential amplification through:
This combined reach gives brands added value and strengthens your pitch. 🔥 Bonus deliverable tip – float the idea of hosting a group trip at the destination!
Explain Why It Benefits Them
Make sure your pitch clearly answers the question: why partner with me?
Show how your content helps them:
- Reach a niche audience
- Increase global exposure
- Highlight new rooms or experiences
- Tell authentic, engaging travel stories
When brands understand the value you bring, they are much more likely to say yes. If they are not clear with their deliverables, try suggesting some structure to the arrangement – this can help prevent crossed wires over expectations.
Be Flexible With Your Ask
Not every brand can offer the same level of hosting or coverage. Possible outcomes include:
- Fully hosted stays
- Media rates
- Partial coverage
- Hosted experiences or activities
- Access to unique locations or amenities
Providing options can make your pitch more appealing.
Follow Up Professionally
If you do not hear back, follow up after five to seven days. Keep it friendly and simple.
A large percentage of partnerships happen because of polite persistence.
Maintain Professionalism Throughout
Once a brand agrees, treat it like a professional collaboration:
- Confirm dates and deliverables
- Communicate clearly
- Overdeliver when you can – we can’t stress this one enough! ✨
- Share content promptly
- Send a thank you message
Good relationships often turn into long term ones.
Use Best In Travel for Support
While creators lead their partnerships, Best In Travel is here to support you behind the scenes. We can:
- Share insights on what brands look for
- Help shape pitch ideas
- Provide supporting deliverables across our channels
- Offer guidance on how to position your group trip
- Assist with introductions where possible
You drive the relationship, but we are always here to help you grow. Check out this blog for further information on how we can support your collabs: https://bestintravelgroup.com/hotel-brand-tourism-board-collaborations-with-best-in-travel/
Final Thoughts
Pitching to hotels, tourism boards and travel brands is a skill that gets easier with every attempt. The key is to show authenticity, professionalism and confidence in your value.
As a Best In Travel host, you already have a powerful story and a strong platform. Use that momentum to create collaborations that elevate your work and open new doors.
Dream big. Pitch boldly. Build partnerships that take your travel career to the next level. If you ever need help refining your pitch or outlining your deliverables, we are here to support you every step of the way. Get in touch at any time!
